Executive MBA In Digital Marketing Jan 2024 from IGNOU

Executive MBA In Digital Marketing 2024 from IGNOU


IGNOU EMBA in Digital Marketing is a part-time MBA course of 15 months is specially designed for those individuals who are looking forward to gaining in-depth knowledge of digital marketing. This course deals with everything from Organizational Behaviour to Search Engine Marketing. This part-time course includes different semesters which have different topics required to understand the core of digital marketing. In today’s time with the advancement in marketing technology the importance of digital marketing has grown significantly.

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IGNOU Started Admissions January Session 2024. Click here to apply Till 31st March!!

What is the last date of IGNOU EMBA in Digital Marketing Admissions 2024?

IGNOU has started the registration process for the July 2024 session. IGNOU has begun the registration process for the new admission cycle for the July 2024 session. The last date to apply online for this session is 31st July. Students can apply for various bachelor’s, master’s, diploma, postgraduate diploma, and certificate courses (both program and honours courses). Students who wish to pursue this part-time course can start applying by filling the application form. Students are advised to go through the prospectus before applying to check the eligibility criteria, fee, time duration, etc. both prospectus and application form are available on the official website.

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Fee Structure of EMBA In Digital Marketing Form IGNOU

Every university offering this course has a different fee structure for its students. Some universities have high fees while some offer this course at a reasonable price. The average fee for this part-time course ranges from 2lakh to 8lakh. IGNOU known as the People's university offers this course at a very reasonable price. This is because IGNOU is a government university and focuses on providing quality education to students of every segment of society. Also Read: Executive MBA Eligibity Criteria

What are Eligibility Criteria for IGNOU EMBA in Digital Marketing?

For individuals who want to pursue this course should make sure that they fit in the basic eligibility criteria standard set by IGNOU for this part-time EMBA in Digital Marketing course. The eligibility criteria are mentioned below:

Program Delivery

EMBA in Digital Marketing is a 15-month part-time course with semesters adhering to different topics of the specialization. Classes for EMBA in Digital Marketing are conducted twice a week.

Course Structure of IGNOU Executive MBA Digital Marketing

EMBA in Digital Marketing provides knowledge of different subjects ranging from organizational behaviour to digital branding. Given below is the full list of all the subjects covered in this part-time course.

Term 1 Term 2
- Business Research Management
- Marketing Basics
- Decisions Science
- Organizational Behaviour
- Operations Management 		- MS Excel
- Marketing Management
- Accounting for Business Decisions
- Enterprise Analysis
- Human Resource Management
Term 3 Term 4
- Digital Marketing
- Digital Branding
- Strategic Management
- Social Media Marketing
- Content Marketing 		- Mobile Marketing
- Email Marketing
- E-Commerce
- Web Analytics
- Search Engine Marketing

Other Specialization EMBA Programs from IGNOU


IGNOU also offers the following Executive MBA specializations:

EMBA in Business Analytics

EMBA in Digital Marketing

EMBA in Leadership & Strategy

EMBA in Operations & Supply Chain Management

EMBA in Applied Finance

EMBA in Marketing Management

EMBA in Human Resource Management

EMBA in Finance Management

EMBA in Hospitality Management

EMBA in Information Technology

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Who Should Pursue IGNOU EMBA in Digital Marketing?

This part-time course of EMBA in Digital Marketing can be pursued by:

Admission Details

All the EMBA courses offered by IGNOU are with the collaboration of NIIT. the admission depends on the marks secured in the entrance exam conducted by IGNOU. Learn More: Executive MBA Fees 2024!

IGNOU EMBA in Digital Marketing FAQ

Do you have any query related to Executive MBA in Digital Marketing course? Get every details only at IGNOUADMISSIONS portal.

This part-time course of IGNOU EMBA in digital marketing is for 15months.

Yes, IGNOU requires students to give entrance for their IGNOU EMBA in a digital marketing course.


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