Online MBA in Marketing from IGNOU July 2024 - Fees, Admission

Online MBA in Marketing from IGNOU 2024 - Fees, Admission

The Online MBA with a marketing concentration is one of the most popular courses. Students who have completed a bachelor's degree in any area may pursue an Online MBA in Marketing. The course is available for a minimum of two years and a maximum of five years. After completing a Online MBA in Marketing from IGNOU, students are qualified to work in any organization's marketing department. Admission to an Online MBA in Marketing is not age-restricted.

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IGNOU Started Admissions July Session 2024. Click here to apply Till 30th June!!

What Is The Last Date Of IGNOU Online MBA In Marketing Management Admission 2024?

IGNOU conducts admissions in two cycles- January (calendar year) and July (academic year). Check our website to stay updated about the July admission details for MBA In Marketing Management course from IGNOU. You can apply for the course till the last date as based on IGNOU guidelines. Students can apply for admission to any programme offered by the university by visiting the institution's official website. IGNOU is amongst one of the world's most affordable colleges, offering exceptionally low-cost courses in fields such as humanities, science, social sciences, liberal arts, and management.   

The following are some critical points concerning online MBA programs in marketing:

  • Students must take the IGNOU; OPENMAT entrance test in order to be admitted to the Online MBA in Marketing program.
  • Only students who have earned a bachelor's degree with a minimum of 55% from a recognized university are eligible to apply.
  • The course lasts two years and may be finished in five years.
  • IGNOU MBA Online in Marketing program is structured into four semesters, with each semester lasting six months.
  • The Online MBA in Marketing program prepares students for careers such as marketing manager, brand manager, asset manager, corporate sales, media planner, media strategist, and online marketing.
  • IGNOU does not have an upper age limit for admission to its Online MBA in Marketing program.   

Key Highlights - Online MBA In Marketing from IGNOU

For your convenience, below are some of the most significant aspects of IGNOU's Online MBA in marketing. Each section below provides an overview of Ignou's MBA in marketing. Peruse each area to learn about some significant occurrences.

Course Fee

₹ 2,12,440

IGNOU is well-known for its inexpensive Online MBA programs, with a total academic price of Rs. 2,12,440 for an Online MBA in Marketing. MBA programs are often rather expensive, especially if you attend a reputable college. However, you may earn an Online MBA in any specialization, including marketing, for such little tuition. However, the university has its own admissions standards for Online MBA in Marketing programs. Students must take the IGNOU admission test, OPENMAT, and will be selected based on their OPENMAT result.

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Eligibility Criteria

Bachelor’s Degree

To be considered for admission to the Online MBA Marketing program, students must pass all of their bachelor's degree examinations in any subject. Additionally, students must have earned a minimum of 55% in their graduation and hold a degree from a recognized university to be eligible for the program. However, students will not be admitted to the program solely on the basis of their graduation degree. They must take and pass the OPENMAT admission exam. Then, IGNOU will choose candidates based on the OPENMAT cut-off. Thus, your admission to a Online MBA in Marketing or any other concentration is contingent upon your OPENMAT score.

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Course Duration

2-5 Years

IGNOU enables working professionals to continue their education while maintaining their current employment. As a result, IGNOU provides an additional year to finish the MBA programme, which is generally completed in two years. The program at IGNOU is suitable for students who desire to continue their education while working due to its flexibility and cost. The IGNOU curriculum supports students in acquiring advanced levels of management knowledge, ultimately producing the most knowledgeable managers and entrepreneurs. Students who are employed professionals are likewise exposed to practical situations.

Admission Procedure 2024

Students interested in applying for admission to IGNOU's Online MBA in Marketing program should complete the online application form. Students must first register for the OPENMAT test on the IGNOU's official website, then get their admit card and present for the test. If you pass the OPENMAT exam and are selected, you must complete the application form and attach all required documentation. Students may pay their academic fees using any of the digital payment methods provided on the IGNOU website. Before applying for a remote MBA degree, candidates are urged to review IGNOU's management prospectus.

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Curriculum Vitae

IGNOU is well-known around the world for its revolutionary curriculum structure, which provides high-quality education to working professionals and remote learners. IGNOU's MBA for Working Professionals in Marketing Syllabus is designed to deliver thorough information and aptitudes in each academic subject. Each semester's syllabus changes, and complete syllabi are available in the prospectus's syllabus section. The syllabus for this course was developed in consultation with industry experts to ensure that students acquire information and skills that are current in the business. Several of the Online MBA in Marketing's key disciplines include Marketing for Managers, Consumer Behavior, Sales Management, and International Marketing.

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IGNOU's Online MBA program is one of those that need campus placements, which is why the institution maintains its own Campus Placement Cell. The cell was founded in 2005 and currently hosts a variety of job fairs and placement drives at the regional headquarters. IGNOU's Campus Placement Cell (CPC) has also been expanding its activities in recent years.

Other Specialization MBA Programs from IGNOU

IGNOU offers a variety of online MBA specializations to provide students with an in-depth understanding of managerial principles. IGNOU offers the following online MBA specializations:

MBA in General Management

MBA in Finance Management

MBA in Human Resource Management

MBA in Information Technology

MBA in Supply Chain Management

MBA in Hospital Administration

MBA in Banking and Finance Management

MBA in Operations Management

MBA in Retail Management

MBA in Rural Management

MBA in Business Management

MBA in Project Management

MBA in Hospitality Management

Detailed Program Description

Indira Gandhi National Open University, abbreviated as IGNOU, is one of the oldest and most prestigious distance education institutions in the world. IGNOU is a central university that was formed in 1985 following the passage of the Indira Gandhi National Open University Act 1985 by the Indian parliament.  

The institution has over 4 million students nationwide and claims to be the world's largest online university with over 227 online learning courses. The university includes 21 schools of studies, and one of the most popular is Online MBA, which IGNOU provides in a variety of distinct topic specialities.

System for Managing Learning

As IGNOU is an open university, it provides courses via online education. As a result, it provides self-study materials to assist students in studying remotely, and the learning materials are available in both paper and electronic formats. As students may have physical copies of books delivered to their addresses and there are mobile applications for e-learning such as the IGNOU e-content app.

Printed Study Materials

The Online MBA Marketing study materials will be mailed to the address provided at the time of admission. Students must pay an additional fee to obtain printed study materials or books, although this is entirely optional. Students also have the option of e-learning using IGNOU's mobile applications. If you are unable to acquire physical study materials, you can access online resources through IGNOU's mobile applications.

Counseling Sessions

On weekends, students get counseling sessions. These sessions are available to students enrolled in all programs. There are about six therapy sessions scheduled on weekends at each facility for each subject.

Audio and Visual Lectures

Online education has made significant strides throughout the years, as has IGNOU. IGNOU offers a variety of interactive sessions for learners on a variety of platforms, including the following:

  • Broadcast on DD1 and All India Radio
  • Lectures are being shown in Study Centers
  • Purchasable recordings
  • Lectures delivered live using sites such as SWAYAM, etc.


IGNOU requires assignments from all students enrolled in any programme, and students must submit them by the due date to be eligible to sit for the term-end test. Students may access assignments for any course on IGNOU's official website, along with the due date. IGNOU assigns a 30% weightage to these tasks, and students are responsible for staying informed about all aspects of the same. Students may submit assignments electronically or in person at their regional center.


IGNOU conducts exams twice a year, in January and December. Each semester's tests are worth 70% of the grade, and if a student does not get a passing grade, he or she may retake the tests over the course's length.

IGNOU MBA Sample Certificate

Earn a UGC & AICTE, NAAC A++ -recognised MBA degree from IGNOU

  • Learn from the best faculty and industry experts.
  • Become a part of the IGNOU Alumni network.
  • Build job-ready skills to get ready for the workforce.
IGNOU MBA Sample Certificate

Why Choose IGNOU For Online MBA In Marketing Management?

As IGNOU is an open university, it provides courses via online education. The Online MBA in Marketing Management program's purpose IGNOU's goal in offering a Online MBA in Marketing is to educate marketing enthusiasts about all aspects of marketing strategy, customer behavior, and other topics. IGNOU's mission is to assist both recent graduates and working professionals in obtaining a valuable management degree without attending college.

India’s Only National Online University
Approved by UGC and AICTE
NAAC A++ Accreditation
Top-Notch Designed Curriculum
Latest Courseware and Study Material

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IGNOU Online MBA In Marketing FAQ

Do you have any query related to Online MBA In Marketing Management course? Get every details only at IGNOUADMISSIONS portal.

Yes, an IGNOU Online MBA in Marketing has value in the employment market because it is a UGC-DEB recognised degree

Yes, IGNOU provides a master's degree in business administration.

Yes, an IGNOU Online MBA in Marketing is a valuable degree with several industrial employment chances.

Yes, an Online MBA from IGNOU is a significant degree that has been recognised by UGC-DEB and NAAC with an A++ rating.

Yes, IGNOU provides an Online MBA with a marketing concentration.

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