IGNOU MBA Marketing 2022-2023 - Syllabus, Fees, Admission

IGNOU MBA Marketing 2022-2023 - Syllabus, Fees, Admission


Distance MBA in the specialization of Marketing is one of the most pursued courses. Distance MBA in Marketing can be pursued by students after the completion of graduation in any discipline. The minimum duration of the course is 2 years and the maximum duration is 5 years. After the completion of a distance MBA in Marketing from IGNOU, students can get jobs in the marketing team of any organization. There is no age bar in taking admission to a distance MBA in Marketing.

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What Is The Last Date Of IGNOU Distance MBA In Marketing Admission 2022?

IGNOU has started the re-registration process for the July 2022 session. The last date to re-register is 30th June 2022. As per the official notification, the last date to re-register for the MBA In Marketing program is 30th June 2022, students interested can apply till the last date according to IGNOU guidelines. IGNOU opens its admission cycle twice a year once in January and the other time in July.

Here are some important points about distance MBA in Marketing:

  • Students have to give the entrance exam of IGNOU; OPENMAT to take admission in distance MBA in Marketing.
  • Only those students can apply for admission who have completed their bachelor’s with at least 55% marks from a recognized university.
  • The duration of the course is 2 years and it can be completed in 5 years.
  • The distance MBA in Marketing courses is divided into 4 semesters, dedicating 6 months to each semester.
  • The distance MBA in Marketing opens up career prospects like Marketing Manager, Brand Manager, Asset Manager, Corporate Sales, Media Planner, Media Strategist, Online Marketing, and so forth.
  • IGNOU has no age limit in providing admission to students in distance MBA in Marketing course.   
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Key Highlights- Distance MBA In Marketing from IGNOU


For your reference here are some of the important highlights of the Distance MBA in marketing at IGNOU. From each section below, you can get an overview of the MBA in marketing at Ignou. Go through each section to find out some important events:

Course Fee

₹ 2,12,440

IGNOU is famous for providing affordable Distance MBA courses as the total academic fee of distance MBA in Marketing is just Rs. 2,12,440. MBA courses generally require a hefty amount especially when you are studying at a reputed college. But, you can pursue distance MBA in any specialization including Marketing at such affordable fees. However, the university has its own selection criteria to provide admissions in distance MBA in Marketing. Students have to give an entrance exam of IGNOU; OPENMAT and the selection will be done on the basis of OPENMAT score.

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Eligibility Criteria

Graduation

In order to apply for admission in distance MBA Marketing course students have to pass all of their exams of bachelor’s in any discipline. Students must also secure at least 55% marks in their graduation in order to be eligible for the program and their graduation degree must have been issued from a recognized university. However, students will not get selected for the program based on the graduation degree only. They have to appear for the OPENMAT entrance exam and qualify in that. Then, IGNOU will select certain candidates based on its cut-off of OPENMAT. So, your selection in distance MBA in Marketing or in any specialization is based on the OPENMAT score.

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Course Duration

2-5 Years

IGNOU enables working professionals to continue their higher education while continuing to work. As a result, IGNOU allows one extra year to complete the MBA course, which is normally a two-year course. The flexibility and affordability of the program at IGNOU make it ideal for individuals who want to learn more while working. The IGNOU curriculum assists students in obtaining advanced levels of Management Knowledge, resulting in the best learned Managers and Entrepreneurs. Students who are working professionals are also subjected to practical exposure.

Admission Procedure 2022

The students who are willing to take admission in a distance MBA in Marketing at IGNOU should fill the application form online. Students need to visit the official website of IGNOU and then register themselves for the OPENMAT exam, download the admit card, and then appear for the exam. If you clear the OPENMAT exam and get selected then you need to fill your application form and upload all your necessary documents. Students can submit their academic fees via any digital payment method available at the site of IGNOU. Candidates are advised to go through the management prospectus of IGNOU before applying for a distance MBA course.

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Syllabus

IGNOU is well-known throughout the world for providing high-quality education to working professionals and distance learners through its innovative syllabus structure. The MBA for Working Professionals in Marketing Syllabus from IGNOU is designed to provide comprehensive information and aptitudes in each subject of the course. The syllabus for each semester varies, and detailed syllabi can be found in the syllabus section of the prospectus. This course's syllabus is designed by experienced faculty in collaboration with industry specialists to impart knowledge and skills to students in accordance with the current state of the industry. Some of the major subjects of distance MBA in Marketing are Marketing for Managers, Consumer Behaviour, Sales Management, International Marketing, and so forth.

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Placement

IGNOU’s distance MBA course is one of those courses that demand campus placements and the university has its own Campus Placement Cell. The cell has been established in 2005 and it organizes various job fairs and placement drives at the regional center. The Campus Placement Cell (CPC) of IGNOU is also planning to expand its activities in recent years.


Other Specialization MBA Programs from IGNOU



IGNOU has 227 online courses available, including a distance MBA and a management certificate. The university offers a variety of distance management MBA specializations, including an MBA in distance management. IGNOU also offers the following distance MBA specializations:

MBA in Marketing Management

MBA in Finance Management

MBA in Human Resource Management

MBA International Business Management

MBA in Information Technology

MBA in Supply Chain Management

MBA in Banking and Finance Management

MBA in Hospital Administration

MBA in Hospitality Management

MBA in Operations Management

MBA in Rural Management

MBA in Business Management

MBA in Project Management

MBA in International Trade Management

MBA in Retail Management



distance mba Specialization

Detailed Program Description


Indira Gandhi National Open University also called IGNOU is one of the oldest and leading universities in distance education. IGNOU is a central university and it was established in 1985 after the parliament of India passed the Indira Gandhi National Open University Act 1985. The university has been a home of over 4 million students across the country and it is claiming to be the world’s largest distance university with around 227 distance learning courses. The university has 21 schools of studies and distance MBA is one of the popular ones and IGNOU offers distance MBA in various different subjects of specializations.

Learning Management System

As IGNOU is an open university and offers courses remotely. Hence, it provides self-learning material to help students in studying remotely and the learning material is available in both printed and online mode. As students can get the hard copy of books delivered to their address and there are mobile applications like IGNOU e-content app for e-learning.

Printed Study Material

The study material of distance MBA Marketing will be delivered to the address given by you at the time of admission. Students need to pay some extra charges to get printed study material or books and it is completely optional.

Online Study Material

Students also get the option of e-learning via IGNOU’s mobile applications. If you are not willing to purchase printed study material then you can have access to online study material with the help of IGNOU’s mobile applications.

Counseling Sessions

Students get counseling sessions on weekends and these sessions are provided to the students of all the programs. For each subject, there are approximately 6 counseling sessions which are scheduled on weekends at the given center.

Audio and Visual Lectures:

Over the years, distance learning has made palpable progress and so has IGNOU. IGNOU conducts various interactive sessions for learners on different platforms and the platforms are:

  • Broadcasting Via DD1, All India Radio
  • Screening of Lectures at Study Centers
  • Recording which can be purchased
  • Live Lectures on platforms like SWAYAM etc.

Radio Lectures

In collaboration with All India Radio and Phone-In Programs, IGNOU hosts a variety of interactive sessions. Lectures and course-related content are delivered via channels such as GyanDarshan Broadcast, GyanVani, and eGyanKosh.

Assignments

IGNOU takes assignments from every student of every course and students need to submit them before the last date to appear in the term-end examination. Students can find the assignments of any course on the official website of IGNOU and along with the last date. IGNOU gives 30% weightage to these assignments and students must keep themselves updated regarding all the details of the same. Students can either submit assignments online or offline at their regional center.

Exams

IGNOU takes exams in two academic cycles: January and December. The exams of each semester carry 70% weightage and if a student fails in getting passing marks then he can give exams in the next cycle during the duration of the course.

IGNOU MBA Sample Certificate

Earn a UGC & AICTE, NAAC A++ -recognised MBA degree from IGNOU

  • Learn from the best faculty and industry experts.
  • Become a part of the IGNOU Alumni network.
  • Build job-ready skills to get ready for the workforce.
IGNOU MBA Sample Certificate


Why Choose IGNOU For Distance MBA In Marketing?



The objective of IGNOU behind providing a distance MBA in Marketing is to make marketing enthusiasts cognizant about all the marketing strategies, consumer behavior, and other concepts. IGNOU aims to help both fresh graduates and working professionals in getting a valuable degree in management without even going to college.

India’s Only National Distance University
Approved by UGC and AICTE
NAAC A++ Accreditation
Top-Notch Designed Curriculum
Latest Courseware and Study Material

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IGNOU Distance MBA In Marketing FAQ

Do you have any query related to Distance MBA In Marketing Management course? Get every details only at IGNOUADMISSIONS portal.

The minimum duration is 2 years and the maximum duration is 5 years.

Yes, you can submit your assignments online by visiting the official site of IGNOU.

Yes, you have to pay some extra charges to get the printed study material and the university will deliver the study material at your doorstep.

Yes, you can pay your academic fees online just by visiting the site of IGNOU.

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