IGNOU Post-Graduate Diploma in Marketing Management (PGDMM)

IGNOU PGDM Marketing 2024 - Syllabus, Fees, Admission

Indira Gandhi National Open University also provides PGDM courses to students on a large scale. Students can easily become good and skilled marketing professionals with the IGNOU PGDIMM program. The course helps students to nourish their marketing skills with a good education. The course fee is very affordable at IGNOU and the duration of the program is also very short. IGNOU is a UGC-approved and NAAC A++grade institution that helps students to get a good education and a perfect diploma for a bright career. For more details related to Post Graduate Diploma in Management from IGNOU, students should visit the official website of the varsity which is ignou.ac.in.

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IGNOU Started Admissions January Session 2024. Click here to apply Till 29th February!!

What is the last date of IGNOU PGDM in Marketing Admission?

The first and last dates should be known by the students. Students who want to get admission to PGDM in Marketing Management should browse the IGNOU webpage that is ignou.ac.in in order to know the course guidelines, eligibility and the last date. Check whether the admission or registration is active. If yes, get yourself registered as IGNOU follows two admission cycles: January and December. Students can choose any of them to take part in the admission procedure. Complete details related to the program are mentioned in the official IGNOU prospectus.  

Candidates should know some necessary details related to admission:

  • Students should have at least 50% marks in aggregate for taking admission to the PGDIMM course.
  • The prospectus is available online. Candidates can check the same for more details.
  • Students should be ready with scanned documents for filling out online application forms.
  • Applications should follow the onscreen directions of the admission to complete admission formalities.

Key Specifications - PG Diploma in Marketing Management from IGNOU

Marketing management is one of the best programs to choose to become a perfect marketing professional. These days, there are many universities that provide this course. One of them is the IGNOU which offers Post Graduate Diploma in Marketing Management. The course helps students to become good and skilled professionals who have various knowledge to deal with marketing activities. PGDIMM is one to three years of duration with 2-6 semesters. Students need to pay a very minimal fee for this course in IGNOU. For more details, one can reach the official website of the varsity using ignou.ac.in.

Course Fee

₹ 20,000/-

The course fee for Post Graduate Diploma in Marketing Management is 20000 INR. Candidates can easily pay the fee in two installments which will be very easy for the students to pay the fee. The installment fee is rupees 10000 INR. Candidates should know the necessary information related to the course fee using the IGNOU webpage. The fee is very affordable compared to other courses. IGNOU provides a very good course curriculum in PGDM and other management programs.

Criteria for Eligibility

Post Graduate’s Degree

Candidates should know various things related to the program and the university. The admission brochure will facilitate students with a better understanding related to the basic requirements. Candidates should have passed a bachelor's degree from a recognized institution with at least 50% marks in aggregate. Reserved category students should submit the mark sheet of 45% marks in aggregate. The last qualifying degree must be from a UGC-approved university.

Duration of the Program

1 Years

The course duration of the Post Graduate Diploma in Marketing Management is one-year minimum and the maximum is 3 years. Students should need to complete all the semesters in order to be eligible for the award of a degree. They need to cover 2 semesters in a year and 6 in three years. All the topics related to Marketing Management should be covered properly in order to get a perfect knowledge and understanding related to the program.

Procedure of Admission 2024

The admission procedure at the Indira Gandhi National Open University is very simple. Candidates need to go through the admission guidelines of the prospectus of the IGNOU PGDIMM program. There are several steps in this admission procedure:

  • - Registration
  • - Form filling procedure
  • - Uploading of necessary documents
  • - Fee payment
  • - Downloading of acknowledgement form

Course Structure

The syllabus of the Marketing Management Diploma includes several topics. It includes business marketing, product branding, marketing research, Sales Management Promotion etc. Students need to cover both internal and external assessments in order to cover every formality of the program. Students can easily get a good knowledge of marketing concepts and related formalities using this program. The necessary topics to be covered are: Retail Marketing, Consumer Behaviour, International Marketing, Service Marketing,Integrated Marketing Management etc.

Note: All the subjects hold 4 credits and students need to complete every semester for the program.

Placement Support

IGNOU provides top-quality placement assistance in various courses. If you have selected PGDIMM, then you will get job assistance and company visits too in order to make your career bright. The central placement cell is one of the best things in IGNOU that assists students to make them good marketing managers or executives.

As we know that IGNOU is UGC approved and thus we should be aware of its placement record. The same can be checked using the IGNOU website.

Specializations of PGDM from IGNOU

There are various types of specializations provided by IGNOU under PGDM apart from the Marketing Management course. They are:

Program Description in Brief

Post Graduate Diploma Management in IGNOU helps businesses to make themselves market-ready professionals. IGNOU provides this specialization under the PGDM segment. The course duration ranges from 1-3 years with 2-6 semesters.  

If we talk about the fee of PGDIMM, then it is 20000 INR. The installment-wise fee is about 10000 INR. Candidates should check the complete guidelines of the program that are provided in the course brochure.  

Language of Instruction

English is one of the best and basic languages for the delivery of the course. Candidates need to write their respective assignments or project in the same language. The course contents are also available in English. For more details related to the course, one can check the IGNOU PGDM brochure or the IGNOU website. The printed materials which are written in English are very good for self-study as the complete information is student-ready.

Study Materials

The complete course materials are delivered in printed format. One can easily fetch the course materials from the online webpage as digital e-contents are available too. The course curriculum is very rich and students can easily learn on their own. The printed materials are usually delivered to the home address of the students. They can track their dispatched study materials from the IGNOU website.

Counselling Sessions

IGNOU also holds various types of interactive counselling classes. They are rich in information. The counselling is related to the course of the students. For instance: If you selected the course of PGDIMM, then you will get relevant information and data related ted to marketing management through the counselling sessions. More details can be accessed using the official IGNOU portal.

Audio Visual Lectures

The university provides various types of necessary information through audio-visual lectures. There are several platforms through which the university delivers its crucial information to remote areas like assignment dates, important information related to the subjects, admission guidelines, courses etc. You can easily listen to pre-recorded lectures and watch TV channels for IGNOU information. There are various platforms for information delivery like GyanVani, Gyandarshan, e-Gyankosh etc.


Every PGDM specialization has an assignment section in internal assessment. Candidates should know the necessary details related to the program guidelines. The assignment should be written in own handwriting to fetch good marks as photocopied and duplicate assignments are rejected by IGNOU administration. The assignment carries about 30% weightage for the final assessment.


The examination is one of the most crucial things out there. It holds about 70% weightage for the final assessment. Candidates who want to know the segregation of marks based on internal-external assessment should reach the IGNOU webpage. Candidates should have passed all the semester examinations for the award of a degree. In every examination, you have to pay the test fee using the online web page of the varsity.

Why Choose IGNOU for PGDM in Marketing Management Course?

There are several things that attract students towards IGNOU. PGDM is one of the best and most highly preferred programs out there. Here, we are providing some reasons why students choose IGNOU for PGDM specialization:

UGC approved university
Flexible study system
Best and dedicated teaching faculty
Affordable fee structure
NAAC A++grade accreditation

IGNOU PGDM In Marketing Course FAQ

Do you have any query related to PGDM In Marketing course? Get every details only at IGNOUADMISSIONS portal.

This course is related to marketing management. Through this postgraduate diploma, the student will be able to know various aspects of marketing to make their career bright.

The fee is 20000 INR.

Yes, you can easily pay the course fee in two installments.


1 to 3 years.

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