Course Fee

Rs. 37,800

IGNOU is a government-funded central university that provides low-cost education to all students. It is well-known around the country because people from all walks of life can study and enhance their careers at this university. Management courses are normally expensive and necessitate a significant amount of savings, however, IGNOU offers management courses at an affordable fee.

Eligibility Criteria

Graduation

In order to take admission in the distance MBA Digital Marketing and E-Commerce students must have a Bachelor's degree from a UGC-recognized university. Furthermore, the average graduation aggregate marks must be at least 55 per cent. After you've completed all of this, you'll be eligible to take the IGNOU MBA admission exam.

Course Duration

2-5 Years

The minimum duration of distance MBA Digital Marketing and E-Commerce is 2 years, however, this duration can be extended to 5 years. Students get a time period of 5 years in total to pass all the exams.

Admission Procedure 2024

If you are willing to study for an MBA in Digital Marketing and Ecommerce through open and distance learning, you'll need to clear the IGNOU OPENMAT entrance exam. First, visit the official website of IGNOU and register yourself for the OPENMAT exam which is a common entrance exam for all management applicants. On their personal IGNOU website, students must register for the OPENMAT test, fill out the registration form, download the admit card, and take the exam. Following the passing of the OPENMAT exam, you must fill out an application form and attach the relevant documentation for the website. Students utilising the IGNOU website can pay for their tuition using any digital payment option. Before applying for a distance MBA in any specialisation, you should read the IGNOU Management Prospectus, which is available on the internet.

Syllabus

IGNOU is well-known around the world for its groundbreaking curriculum structure, which provides high-quality training to employees and distance learners. Working people would profit from the IGNOU online MBA in Digital Marketing and Ecommerce, which aims to provide entire information and abilities in each subject of management and management strategies along with Human Resource principles. With the help of industry experts, the curriculum was created to offer students with the knowledge and skills they need to succeed in today's economy.

Placement

IGNOU has a Campus Placement Cell (CPC) founded in 2005 to support students. The placement cell of the university organises work fairs and placements in order to provide placements for all the university students, including management students.

Printed Study Material

The university caters to all the needs of the self-study of students even though it offers MBA courses in the distance mode. Students get the option of printed books or printed study material and the university will deliver them at the address given by you in the application form. Students need to opt for the printed study material option at the time of admission by paying some extra charges.

Online Study Material

IGNOU provides students with a variety of digital tools for self-study. Students can access the eGyankosh portal, which serves as a repository for books and research papers. Apart from that, IGNOU has its own mobile application where you can find and download books in PDF format. IGNOU e-content app is the IGNOU mobile application for online study materials, which you can readily access on Playstore.

Weekend Counselling

IGNOU provides counselling or introductory sessions at weekends to describe the university and the course to students. Students will get weekend counselling sessions for 6 weeks at their nearest centre.

Audio and Visual Lectures

IGNOU has made tremendous progress as compared to the olden days. The university has the facilities of audio and visual lectures and students can attend such lectures on the following platforms:

• Broadcasting Via DD1, All India Radio
• Screening of Lectures at Study Centers
• Recording which can be purchased
• Live Lectures on platforms like SWAYAM etc.

Radio Lectures

IGNOU, in partnership with All India Radio and Phone-In Services, holds a number of interactive sessions. Programmes such as Gyankosh, GyanDarshan, Gyanvani and many others are available to introduce you to the curriculum.

Assessments

Exams and assignments will be used to evaluate a student's performance at IGNOU. Students in any subject will be given questions to answer as well as practicals to complete as assignments. Students are expected to do well on homework as well as term-end exams.

Assignments

IGNOU accepts assignments from all classes, and they must be delivered on time in order to be considered for final exams. Both course assignments and due dates for each subject can be found on the official IGNOU website. IGNOU weighs thirty percent of this work, and student supervision is required. Students can apply online or at a regional centre near them.

Examinations

Every year, exams are held in June and December. Exams account for 70% of a student's grade in each class, and if a student fails a test, he or she can reapply in the following cycle. For example, if you failed the exams in June, you can reapply in December.