Download IGNOU BBA Syllabus PDF 2024 [Subjects Wise]

Download IGNOU BBA Syllabus PDF 2024 [Subjects Wise]



Indira Gandhi National Open University is renowned for offering world-class courses during distance learning and online learning. IGNOU BBA's curriculum is designed to provide students with the requisite intellectual, business and analytical skills for managing business operations, particularly in retail and service management. The syllabus of the BBA course is created by the School of Management Studies, one of the biggest open learning business schools worldwide. The programme is developed in line with the industry's existing needs by the expert faculty of IGNOU and a team of industry experts and experienced teachers from the various universities to enable the business sectors to expand horizontally.

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IGNOU BBA Syllabus 2024: Detailed

IGNOU BBA course allows you to get a speciality in retail management and service management. IGNOU offers BBA in service management with the partnership of Maharashtra Knowledge Corporation Limited. The course length is 3 years, which can be completed within 6 years. The detailed syllabuses of both specializations are given down on this page. Also Learn about: Ignou B.Com

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IGNOU BBA Syllabus 2024


The syllabus of the Distance BBA course is given below for your better understanding of the course structure and subjects that you will study during the course:-



IGNOU BBA in Retail Management Syllabus


BBA in retail management covers the following subjects of study for completion of the BBA degree. Subjects are mentioned below:

Course Code Course of Study
Diploma in Retailing (year 1)
BRL-001 Overview of Retailing
BRL-002 Retail Marketing & Communication
BRL-003 Retail Management Perspectives & Communication
BRL-004 Customer Service Management
BRLT-005 Internship and Viva-Voce
Advanced Diploma in Retailing (year 2)
BRL-006 Buying and Merchandising-I
BRL-007 Store Operations-I
BRL-008 Human Resources
ECO-01 Business Organization
BCOA-001 Business Communication & Entrepreneurship
AMK-001 Marketing
BRLT-09 On the Job Training and Viva-Voce
BBA in Retailing (year 3)
BRL-010 Buying and Merchandising II
BRL-011 Retail Operations and Store Management II
BRL-012 Visual Merchandising and Store Management
BRL-013 Customer Value Management
BRL-015 IT Application in Retail
BRLT-016 On the Job Training (OJT) and Viva Voce

IGNOU BBA in Service Management Syllabus


BBA in Service Management is a complete program that offers a degree certificate and a certificate of employment experience. The students will study the following subjects during the course: Also Available: Ignou BCA Course

Course Code Course of Study Nature of Course
Semester-1
BSM-001 Fundamentals of Management Theory
BSM-002 Basics of Marketing
BSM-003 Written Communication Skills
BSMA-001 Basic IT Skills Ability Enhancement
BSMW-001 Internship Report (Workbook) Work-based
Semester-2
BSM-004 Foundations of Services Marketing Theory
BSM-005 Focus on the Customer
BSM-006 Understanding Customer Requirements
BSMA-002 Communication and Soft Skills Ability Enhancement
BSMW-002 Internship Report (Workbook) Work-based
Semester-3
BSM-007 Understanding Human Behaviour Theory
BSM-008 Basic Quantitative Techniques
BEVAE-181 Environmental Studies
BSMA-003 Advanced IT Skills Ability Enhancement
BSMW-003 Internship Report (Workbook) Work-based
Semester-4
BSM-009 Introduction to Service Operations Theory
BSM-010 Service Design
BSM-011 Service Quality and Improvement
BSMA-004 Advanced IT Skills Ability Enhancement
BSMW-004 Internship Report (Workbook) Work-based
Semester-5
BSM-012 Economy and Services Theory
BSM-013 Delivering and Performing Service
BSM-014 Managing Service Operations - I
BSMA-005 Data Processing and Reporting Ability Enhancement
BSMW-005 Internship Report (Workbook) Work-based
Semester-6
BSM-015 Managing Service Promises Theory
BSM-016 Managing Service Operations - II
BSM-017 Service Entrepreneurship
BSMA-006 Research Process Ability Enhancement
BSMW-006 Internship Report (Workbook) Work-based

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