What Is IGNOU MBA in Marketing and HRM? - Guide 2024
IGNOU Started Admissions January Session 2024. Click here to apply Till 31st March!!

What Is IGNOU MBA in Marketing and Human Resources Management? - Guide 2024

QUICK RECAP

QUICK RECAP

Distance MBA in Marketing and Human Resources Management is one of the courses offered by the school of management studies organized by IGNOU. Through this article, we are going to tell you about the detailed information of the course, its eligibility, fee structure, placements, etc.

What Is IGNOU MBA in Marketing and Human Resources Management?

Distance MBA in Marketing and Human Resources Management is a master’s degree with a dual specialization that provides the knowledge and skills of both marketing and HRM aspects. The course goes on for 2 years and has 4 semesters involved in it. The course takes into consideration focusing on the marketing prospectus of business along with finding the proper people for the task, managing them, and giving the workforce direction and guidance. The MBA programme offers a wide range of job opportunities in several fields, especially in the corporate sector.

MBA is an area that offers various employment prospects for the persons involved in marketing and human resources management. It is one of the most popular MBA departments on the market. The degree also really pays off and hence the students are very asked for it. MBA HR is perfect for persons who are strongly able to understand a company's overview and communication skills. In today's world, talented HR professionals having marketing are needed in both the public and private sectors.

Indira Gandhi National Open University (IGNOU) is a well-known university that offers a variety of distance and online learning programmes. Since its inception in 1985, the institution has been actively pushing distance learning. The university was created by the Indira Gandhi National Open University Act of 1985. The university offers Undergraduate, Postgraduate, Postgraduate Diploma, Diploma, and Certificate programmes to students from all over the world. The college offers approximately 227 courses each semester through its 21 schools and 67 regional locations.

How to get Admission in MBA Human Resources in IGNOU 2024?

IGNOU's MBA remote applications are based on a set of qualification requirements. A straightforward application procedure. In addition to the necessary fees and documentation, students must submit an application to the applicable regional centre.


Students can search online for a prospectus to determine if they meet the requirements of a certain distance education course. Distance MBA applicants must have studied at a recognised university, else their applications are denied. Apart from that, the application must have been completed.

Is IGNOU MBA in Marketing and Human Resources Management Good?

Any individual can benefit from an MBA in Marketing and Human Resources Management from IGNOU. IGNOU offers one of the best distance MBA programmes for those who want to pursue a career in management or business administration. It proves to be an excellent option for working professionals who are already accumulating experience in the workplace and who want to improve their qualifications. Furthermore, the MBA is regarded as the most in-demand degree. The degree has a higher market worth, and MBA professionals stand out as unique individuals in the crowd. Despite the fact that it offers a wide range of management programmes, some of the benefits that IGNOU provides to distance MBA students are as follows:

- The University of Grants Commission (UGC) and the National Association of Accrediting Commissions (NAAC) have recognised and accredited the university.
- The university's national status makes it valid and worthwhile all over the country.
- Students who cannot afford the usual modes of these courses can take advantage of IGNOU's low-cost courses.
- IGNOU offers a plethora of courses in the field of management and almost covers every spectrum of the field.
- The university is regarded for having a fantastic faculty as well as a highly convenient schedule for students.

What is the Fee Structure of IGNOU MBA in Marketing and Human Resources Management 2024?

Everyone can receive an MBA in IGNOU Marketing and Management of Human Resources. For individuals who desire to take a profession in business management or administration, IGNOU offers one of the most advanced MBA programmes. It is a wonderful alternative for employees that already have a lot of work experience and who want to develop their skills. In addition, the MBA is seen as the highest level of demand. The degree has a higher market value and MBA experts are unique in the crowd.

What is the Eligibility for MBA in Marketing and Human Resources Management in IGNOU?

A student must meet the following prerequisites to be considered for admission to the IGNOU distance MBA programme in Human Resources Management and Marketing:

  • Students must have a bachelor's degree in any discipline from a nationally recognised university to apply.
  • The Indian Institute of Banking and Finance administers the CAIIB test, which must be passed.
  • He or she must have spent at least two years in the banking and financial services industry.

What is the Course Duration for IGNOU MBA in Marketing and Human Resources Management?

The MBA in Marketing and Human Resources Management programme at IGNOU lasts a minimum of two years and a maximum of five years. Students must complete four semesters in two to four years. When students are working as professionals, they can take their time to complete the course. This allows people to study and work in a more flexible environment.

What are the Subjects/Syllabus in MBA Human Resources IGNOU 2024?

The IGNOU Distance MBA Human Resources programme is comprehensive, covering all managerial principles from a variety of disciplines in one place. The following is a list of all the subjects available through IGNOU's online MBA in Marketing and Human Resources Management:

SEMESTER - 1 SEMESTER - 2
Principles of Economics & Markets Entrepreneurship
Managerial Effectiveness & Ethics Marketing Management & Research
Accounting & Finance Talent Acquisition & Management
Organizational Behaviour Learning and Development
Human Resources Management Consumer Behaviour
Quantitative Techniques & Analytics -
SEMESTER - 3 SEMESTER - 4
Business Environment & Strategy Strategic Human Resource Management
Operations Management Organization Development & Change Management
Employee Reward Management Retail Marketing and Brand Management
Integrated Marketing Communications Digital Marketing and Data Analytics
Services Marketing and CRM Cross-functional Elective
Open Elective Master Thesis / Project

Distance MBA in Marketing and HRM Course Details

University Name Indira Gandhi National Open University
Degree Postgraduate
Full-Form MBA in Marketing and Human Resources Management
Approval UGC-DEB, AICTE, NAAC with A++ Grade
Duration Minimum Duration: 2 years
Maximum Duration: 4 years
Age No Age Limit
Eligibility Graduation from a recognized university
Fees Incurred INR 37,800/-for full course
Average Salary Offered INR 5 LAKHS TO 8 LAKHS PER ANNUM

How to Apply for IGNOU MBA in Marketing and Human Resources Management Entrance Exam 2024?

In order to apply for enrollment at IGNOU, students must first pass an entrance examination. Students must pass the IGNOU common management entrance exam in order to enrol in the distance MBA programme. Students can apply for IGNOU's entrance exam, known as OPENMAT, by visiting the university's official website.

Students who wish to apply for a particular speciality can do so by meeting the eligibility requirements and taking the entrance exam as part of the admissions process.

Is Openmat Necessary for an IGNOU MBA in Marketing and Human Resources Management?

Students must first pass an entrance examination to apply for IGNOU enrolment. In order to enrol in the remote MBA programme, students have to pass the IGNOU Common Management Entrance Exam. By accessing the official website of the university, students may apply for the IGNOU OPENMAT entry examination.

Students wishing to apply for a certain speciality can do this by satisfying the standards of admission and completing an admission examination as part of the admission procedure.

How can I Download the IGNOU MBA Human Resources Prospectus in 2024?

By accessing the official website of IGNOU and selecting the prospectus option, students can download the IGNOU Common Prospectus. A common prospectus 2024 will be available to students on the website of IGNOU and will be chosen to read the complete prospectus, which will include all the information on the courses provided, the price structure, the eligibility criteria and any other information pertaining to them.

Students will find all necessary information about the university, including its accomplishments, distinguishing characteristics, detailed information about the university's programmes, eligibility criteria, and applications for IGNOU's online lectures, such as the IGNOU e-content mobile app and other similar apps.

How can I Download IGNOU MBA Human Resources Study Material in 2024?

IGNOU offers some sites for students to access study materials and to answer inquiries regarding the course. The two digital platforms in which online lectures are offered are eGyanKosh and Education Broadcast. The institution is also available with mobile apps for soft copy notes and other doubt sessions. The student should have internet access to download and access the learning materials. As soon as they enrol in the programme, students receive IGNOU e-content.

The IGNOU e-content app allows students to browse the curriculum for any programme. eGyanKosh is a digital platform that provides over 2500 courses with study materials and video programmes. IGNOU students value the convenience of having study materials for a range of disciplines all at one spot.

What are the Top Distance MBA Human Resources Colleges in India for IGNOU Alternative?

There are a lot of colleges offering MBA in Marketing and Human Resources Management programs nationwide. Let us take a look at some of them:

  1. NMIMS - Deemed to be University
  2. IIM Indore
  3. IIM Lucknow
  4. IIM Kozhikode
  5. Symbiosis Institute of Management
  6. Jain University
  7. UPES, Dehradun
  8. Chandigarh University

Can I get Scholarship In IGNOU for MBA Human Resources Programs?

Students who have enrolled in IGNOU's traditional full-time Master's degree programme. PhD, SC, OC, and ST students may be qualified to apply for an IGNOU scholarship. The annual income of the parents or guardians should not exceed Rs. 3 lakhs. Candidates can apply online using the Buddy4Study platform. For the duration of their MBA degree, the selected MBA students will receive a scholarship worth INR 1,00,000 (INR 1.00 Lakh per year).

Is there any Difference Between IGNOU MBA in Marketing and HRM and IGNOU Distance MBA in Marketing and HRM?

No, there is no such difference between the IGNOU MBA in Marketing and HRM and IGNOU Distance MBA in MArketing and HRM. IGNOU only offers courses through online and distance modes of education. Similarly, the university is providing the MBA in Marketing and HRM in distance mode of education. But due to the popularity of IGNOU, the name of the course has become IGNOU MBA in Marketing and HRM. Hence, both IGNOU MBA in Marketing and HRM and IGNOU distance MBA in Marketing and HRM are the same.

What is the Scope after Completing IGNOU MBA in Marketing and Human Resources Management?

As mentioned above as well, this course opens up a lot of career opportunities for individuals and makes them fit for higher-level jobs. Let us take a look at some of the job profiles available for the ones who complete MBA in Marketing and Human Resources Management:

  • HR Manager
  • HR Generalist
  • Staffing Recruiter
  • Technical Director
  • Employees Relations Manager
  • Employment Manager
  • HR Executive
  • HR Specialist IT
  • HR Consultant
  • Employee Education Consultant

Winding Up

The distance MBA in Marketing and Human Resources Management is a two-year postgraduate programme open to students with a bachelor's degree from a recognised university in any discipline. Indira Gandhi National Open University is a well-known and respected distance education institution. Working professionals will find this to be one of the best possibilities because their lives are already overburdened. I hope you were able to learn what you needed to know about IGNOU’s MBA in Marketing and HRM through this article.

FAQs

⭐ Is IGNOU MBA in Marketing and Human Resources Management AICTE Approved?

Yes, IGNOU MBA in Marketing and Human Resources Management is AICTE approved.

⭐ When to Apply for IGNOU MBA in Marketing and Human Resources Management?

The university offers tests twice a year, with students having the option to take their program's exams in June and December. Students who are unable to take exams in June will be allowed to take exams in December.

⭐ How to Apply for an IGNOU MBA in Marketing and Human Resources Management?

In order to apply for the IGNOU MBA in Marketing and Human Resources Management programme, students must first meet the course's eligibility requirements. After that, the pupils must sit for the university's entrance examination.

⭐ Is IGNOU MBA in Marketing and Human Resources Management Valid for Government Jobs?

Yes, IGNOU MBA in Marketing and Human Resources Management is valid for both government and private-sector jobs.

⭐ Is IGNOU MBA in Marketing and Human Resources Management Recognised Worldwide?

Considering IGNOU is a globally recognised university, the MBA in Marketing and Human Resources Management degree at IGNOU will be recognised worldwide.

⭐ Is IGNOU MBA in Marketing and Human Resources Management degree valid?

Yes, IGNOU degrees are valid all over the nation. The university is well-known and recognized by the UGC and NAAC which makes it all worth every part.

⭐ When IGNOU MBA in Marketing and Human Resources Management Entrance Test?

The OPENMAT MBA university-level entrance test will be used to determine IGNOU MBA admissions in 2024. The OPENMAT was held on April 11th, 2024.

⭐ How to Apply for the IGNOU MBA in Marketing and Human Resources Management Entrance Exam?

Students must obtain the prospectus from the official website of IGNOU. Then you can apply for the OPENMAT admission exam online using the application URL mentioned above.

⭐ What is the Duration to complete an MBA in Marketing and Human Resources Management from IGNOU?

The minimum duration to complete an MBA in Marketing and Human Resources Management from IGNOU is 2 years. However, the maximum duration to complete the same is 4 years.

⭐ Does IGNOU Refund the Academic Fees in case of Cancellation of the Program?

Only if the institution declines admission for whatever reason does IGNOU return costs. However, if the student drops out of the programme, the cost will not be refunded.

Related Article

Want More Information About Ignou Programs?

Get A Call Back

Please wait while we process your details

15