Is Online MBA In Marketing Management IGNOU Good? - Info
IGNOU Started Admissions January Session 2024. Click here to apply Till 31st March!!

Is Online MBA In Marketing Management IGNOU Good? - Ultimate Guide 2024


Since its founding in 1985, the Indira Gandhi National Open University has been supporting online education. The university is well-known and is accredited by the University Grants Commission. The federal government runs, owns, and supervises the institution, and enrollment has surpassed four million for the first time. The UGC-DEB has approved the university's online MBA programme, which is recognised worldwide. This blog post will present you with all of the information you need about the Indira Gandhi National Open University's online MBA in Marketing programme.

Indira Gandhi National Open University (IGNOU) is a well-known university that offers a variety of distance and online learning programmes. Since its inception in 1985, the institution has been actively pushing distance learning. The university was created by the Indira Gandhi National Open University Act of 1985. The Indian Government National Open University (IGNOU) was founded to assist individuals all over the world with distance and open education.

The Indira Gandhi National Open University offers Undergraduate, Postgraduate, Postgraduate Diploma, Diploma, and Certificate programmes to students from all over the world. The college offers approximately 227 courses each semester through its 21 schools and 67 regional locations.

What is IGNOU Online MBA in Marketing?

An online MBA in Marketing is a two-year, four-semester postgraduate programme that delves deeply into the advanced study of business administration and management. The MBA programme offers a wide range of specialisations in several fields that are needed in the corporate sector.

Finance, Marketing, Human Resources, Entrepreneurship, Retail Management, and Operations are just a few of the specialities available. After graduation, students can continue their study by enrolling in an online education MBA programme. An online MBA can assist you in obtaining administrative positions in a number of industries.

For students with excellent communication abilities, an MBA in Marketing is one of the best possibilities. It is one of the most established specialisations in the MBA sector. Any corporate company necessitates a workforce with superior marketing talents for the product or service they are selling.


The opportunity for an MBA in marketing in India is ever-expanding, given the immensity of marketing. After earning an MBA in marketing, students can work as sales executives or managers in a range of industries, including FMCG, retail, tourism, banking, hospitality, media, advertising, and market research.

How to get Admission in Online MBA Marketing in IGNOU 2024?

IGNOU's online MBA programmes have a simple application process that is based on a set of qualifying requirements. Students must submit an application to the relevant regional centre, together with the required fees and documents.

Students can look up a prospectus online to see if they fulfil the requirements for a particular distance learning course. Applicants for the online MBA programme must have completed their undergraduate studies at a recognised university; otherwise, their application will be rejected.

Is IGNOU Online MBA in Marketing Good?

Any individual can benefit from an MBA in Marketing from IGNOU. IGNOU offers one of the best online MBA programmes for those who want to pursue a career in management or business administration. It proves to be an excellent option for working professionals who are already accumulating experience in the workplace and who want to improve their qualifications. Furthermore, the MBA is regarded as the most in-demand degree. The degree has a higher market worth, and MBA professionals stand out as unique individuals in the crowd. This adds more reasons as to why an online MBA in Marketing is a good choice from IGNOU.

What is the Fee Structure of IGNOU Online MBA in Marketing 2024?

IGNOU has shown to be a highly reasonable institution for a variety of courses that appear to be out of reach for many students. The fee structure for IGNOU's MBA programmes is far more economical than that of traditional MBA programmes. Furthermore, while an MBA is costly in and of itself, the course is offered at a very low rate.

The academic fee for the online MBA programme is Rs. 37,800, which must be paid in advance by bank draught in the name of the Indira Gandhi National Open University from any of the recognised banks (IGNOU). Students are responsible for paying the academic fee to the relevant regional centre at the beginning of each session. Also Read: Virtual MBA.

What is the Eligibility for Online MBA Marketing in IGNOU?

A student must meet the following prerequisites to be considered for admission to the IGNOU online MBA programme in Marketing:

  • Students must have a bachelor's degree in any discipline from a nationally recognised university to apply.
  • The Indian Institute of Banking and Finance administers the CAIIB test, which must be passed.
  • He or she must have spent at least two years in the banking and financial services industry.

What are the Benefits of Pursuing an Online MBA in Marketing from IGNOU?

IGNOU offers a wide range of distant and open learning courses in disciplines including management, business, humanities, science and engineering, and more. The online MBA is one of the most well-known management programmes offered by IGNOU, despite the fact that it offers a wide range of management programmes. Some of the benefits that IGNOU provides to online MBA students are as follows:

- The University of Grants Commission (UGC) and the National Association of Accrediting Commissions (NAAC) have recognised and accredited the university.
- The university's national status makes it valid and worthwhile all over the country.
- Students who cannot afford the usual modes of these courses can take advantage of IGNOU's low-cost courses.
- IGNOU also provides a wide range of courses and specialties within those courses. The university offers a wide range of MBA specialties.
- The university is regarded for having a fantastic faculty and an easy-to-follow schedule for students.

What is the Course Duration for IGNOU Online MBA in Marketing?

The MBA in Marketing programme at IGNOU lasts a minimum of two years and a maximum of four years. Students must complete four semesters in two to four years. When students are working as professionals, they can take their time to complete the course. This allows people to study and work in a more flexible environment.

What are the Subjects/Syllabus in Online MBA Marketing IGNOU 2024?

The IGNOU Online MBA Marketing programme is comprehensive, covering all managerial principles from a variety of disciplines in one place. The following is a list of all the subjects available through IGNOU's online MBA in Marketing:

Semester 1 Semester 2
Financial Management Marketing Research
Managerial Economics Consumer Behaviour
Operational Research and Statistical Analysis Computer Applications-I
Business Environment Sales Management
Marketing Management Accounting for Managerial Decisions
Financial and Cost Accounting Rural and Agricultural Marketing
Management Concepts Advertising Management
Semester 3 Semester 4
Retailing Computer Applications-II
E-Commerce Industrial Marketing
Service Marketing Total Quality Management
Customer Relationship Management Strategic Management
Entrepreneurship Management Supply Chain Management and Logistics
Product and Brand Management Management Information System
International Business Marketing of Non-Profit Organization
- Project Work

How to Apply for IGNOU Online MBA in Marketing Entrance Exam 2024?

In order to apply for enrollment at IGNOU, students must first pass an entrance examination. Students must pass the IGNOU common management entrance exam in order to enrol in the online MBA programme. Students can apply for IGNOU's entrance exam, known as OPENMAT, by visiting the university's official website.

Students who wish to apply for a particular speciality can do so by meeting the eligibility requirements and taking the entrance exam as part of the admissions process.

Is Openmat Necessary for IGNOU Online MBA in Marketing?

IGNOU's School of Management Studies holds an OPENMAT for students interested in MBA programmes. OPENMAT is a countrywide admissions test for IGNOU's MBA and PGDM programmes. NTA administers the IGNOU OPENMAT exam twice a year, in July and January. Candidates can apply for admission in any of the cycles if their marks are valid. In order to apply for MBA schools, management students must take the OPENMAT.

Online MBA Course Details

University Name Indira Gandhi National Open University
Degree Postgraduate
Full-Form MBA in Marketing
Approval UGC-DEB, AICTE, NAAC with A++ Grade
Duration Minimum Duration: 2 years Maximum Duration: 4 years
Age No Age Limit
Eligibility Graduation from a recognized university
Fees Incurred INR 37,800/-for full course
Average Salary Offered INR 5 LAKHS TO 8 LAKHS PER ANNUM

How can I Download the IGNOU Online MBA Marketing Prospectus in 2024?

Students can access IGNOU's common prospectus by visiting the university's official website and selecting the prospectus option. Students will find the option for a common prospectus 2024 on the IGNOU website, which they must select in order to view the entire prospectus, which will contain all of the information about the courses offered, the pricing structure, the Eligibility Criteria, and other relevant information. Also Learn: Executive MBA vs Regular MBA.

Students will find all necessary information about the university, including its accomplishments, distinguishing characteristics, detailed information about the university's programmes, eligibility criteria, and applications for IGNOU's online lectures, such as the IGNOU e-content mobile app and other similar apps.

How can I Download IGNOU Online MBA Marketing Study Material in 2024?

IGNOU provides certain sites where students can access study materials as well as get answers to any questions they may have about the course. eGyanKosh and Education Broadcast are the two virtual platforms where the online lectures are delivered. Mobile applications for soft copy notes and other doubt sessions are also available from the institution. The student has access to the study materials over the internet. Students receive IGNOU e-content as soon as they enrol in the programme.

The IGNOU e-content app allows students to browse the curriculum for any programme. eGyanKosh is a digital platform that provides over 2500 courses with study materials and video programmes. IGNOU students value the convenience of having study materials for a range of disciplines all in one spot.

What are the Top Online MBA Marketing Colleges in India for IGNOU Alternative?

There are a lot of colleges offering MBA in Marketing programs nationwide. Let us take a look at some of them:

  1. NMIMS - Deemed to be University
  2. IIM Indore
  3. IIM Lucknow
  4. IIM Kozhikode
  5. Symbiosis Institute of Management
  6. Jain University
  7. UPES, Dehradun
  8. Chandigarh University

Can I get Scholarship in IGNOU for Online MBA Marketing Programs?

Students who have enrolled in IGNOU's traditional full-time Master's degree programme. PHD, SC, OC, and ST students may be qualified to apply for an IGNOU scholarship. The annual income of the parents or guardians should not exceed Rs. 3 lakhs. Candidates can apply online using the Buddy4Study platform. For the duration of their MBA degree, the selected MBA students will receive a scholarship worth INR 1,00,000 (INR 1.00 Lakh per year).

Does IGNOU offer Placements?

The university has its own structured placement programme to help students find jobs. Campus Placement Cell (CPC) is the name of IGNOU's placement cell, which was established in 2005 to assist students in their job hunt. All placement-related activities are overseen by the placement cell, which also assists students in locating suitable employment. The placement cell's goal was to assist students with placement-related concerns and direct them to the best career path for them. Also Find: B Tech After B.Sc Course.

On the other hand, at the university's regional centres, the Campus Placement Cell (CPC) organises placement drives, career fairs, and employability enhancement programmes. Campus placement sections at distance education institutions actively encourage students to take their courses online while also assisting them in building a strong future. Campus placement units at distance education schools actively encourage students to pursue their studies online while also assisting them in building a strong future.

Is there any Difference Between IGNOU MBA in Marketing and IGNOU Online MBA in Marketing?

The cost of an online MBA in Marketing is significantly lower than that of a traditional MBA programme. Working professionals benefit from the MBA distance programme since it allows them to work in a flexible environment. However, because IGNOU solely offers distance programmes, there is no distinction between the IGNOU MBA and IGNOU Online MBA programmes.

What is the Scope after Completing IGNOU Online MBA in Marketing?

The online MBA programme in Marketing opens up a plethora of job opportunities for both students and working professionals. A list of all the employment prospects available after completing a online MBA in Marketing is provided below:

  • Business Development Executive
  • Marketing Manager
  • Media Planner
  • Sales Manager
  • Product Manager
  • Asset Manager
  • Brand Manager
  • Head of Digital Marketing
  • Market Research Analyst
  • Corporate Sales

Winding Up

The online MBA in marketing management is a two-year postgraduate programme open to students with a bachelor's degree from a recognised university in any discipline. The Indira Gandhi National Open University is a well-known and respected distance and online learning school. If you're still unsure whether you should go ahead with it or not, now is the time to take the next move. Working professionals will find this to be one of the best possibilities because their lives are already overburdened. I hope you were able to learn what you needed to know about IGNOU's online MBA programme.

FAQs

⭐ Is IGNOU Online MBA in Marketing AICTE Approved?

Yes, IGNOU Online MBA in Marketing is AICTE approved.

⭐ When to Apply for IGNOU Online MBA in Marketing?

Exams are held twice a year at the university, with students having the opportunity to take their program's exams in June and December. If students are unable to give tests in June, they will be able to appear for exams in December.

⭐ How to Apply for an IGNOU Online MBA in Marketing?

To apply for the IGNOU Online MBA in Marketing program the students have to first be eligible for the course by fulfilling the eligibility criteria. The students then have to sit for the entrance examination conducted by the university.

⭐ Is IGNOU Online MBA in Marketing valid for Government Jobs?

Yes, IGNOU Online MBA in Marketing is valid for government and private sector jobs, for both of them.

⭐ Is IGNOU Online MBA in Marketing Recognised Worldwide?

Considering IGNOU is a globally recognised university, the Online MBA in Marketing degree at IGNOU will be recognised worldwide.

⭐ Is IGNOU Online MBA In Marketing Degree Valid?

Yes, IGNOU degrees are valid all over the nation. The university is well-known and recognized by the UGC and NAAC which makes it all the worth at every part.

⭐ When is IGNOU Online MBA in Marketing Entrance Test?

IGNOU Online MBA Admissions 2024 will be based on the OPENMAT MBA university-level entrance exam. The OPENMAT was conducted on 11th April, 2024.

⭐ How to Apply for the IGNOU Online MBA in Marketing Entrance Exam?

The students have to obtain the prospectus from IGNOU's official website. Then by using the application link provided above, you can apply for the OPENMAT entrance exam online.

⭐ What is the Duration to Complete an Online MBA in Marketing from IGNOU?

The minimum duration to complete an online MBA in Marketing from IGNOU is 2 years. However, the maximum duration to complete the same is 4 years.

⭐ Does IGNOU Refund the Academic Fees in Case of Cancellation of the Program?

IGNOU only refunds fees if the institution refuses admission for any reason. However, in the event that the student cancels the programme, the fee will not be returned.

Related Article

Want More Information About Ignou Programs?

Get A Call Back

Please wait while we process your details

15